Catriona Pollard is now one of Australia’s most well-known and respected female entrepreneurs. Her business, CP Communications, is now one of Australia’s most respected PR and social media agencies, working with international brands and emerging organisations.
CEO of CP Communications and author of From Unknown to Expert’, on as a guest to talk about her journey from unknown, to a leading expert in her field and international speaker.
Catriona has a compelling personal story: Stepping out of the corporate PR industry 15 years ago, Catriona started her business from scratch in the sunroom of her rented apartment using nothing but a borrowed laptop. While she had great success with propelling her clients into the limelight, she herself stayed in the shadows, thinking introversion meant she didn’t have a spot there.
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Catriona shares her story of why learning to say ‘yes’ to opportunities was the biggest part to her success, and she wants to show others how they too can say ‘yes’ and step into the spotlight. She believes that g rasping opportunities and using PR and social to establish thought leadership, and can explain why it is critical for women in business to utilise these tips to get ahead in their career and boost their businesses.
According to Catriona, the biggest challenge for new businesses is their lack of brand recall. No one, including media, knows who they are and what they offer so they need to start from scratch.
Catriona also explains the importance of finding the stories from within the business that resonate with people. This could be the personal journey of the founder, funding success or going even deeper and tapping into the needs and desires of their target audience.
Catriona is now one of Australia’s most well-known and respected female entrepreneurs. Her business, CP Communications, is now one of Australia’s most respected PR and social media agencies, working with international brands and emerging organisations.
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