Experiential Marketing Duo
MaxMedia’s Laura Davis-Taylor, EVP – Customer Experience and Ed King, VP – Strategy are influential thought leaders that are pioneering The Future of Retail. They specialize in crafting innovative digital experiences everywhere retail happens – flagship stores, pop ups, sports venues and more. Their mission in “experiential retail” is to make everyone love shopping again – and they’re totally doing it, every day.
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Laura shares her wisdom as a keynote speaker and a published writer in The Wall Street Journal, Financial Times and Time. She literally wrote the book about using technology at retail with “Lighting up the Aisle: Practices and Principles for In-store Digital Media.” Ed is obsessed with studying human behavior and is natural storyteller. Brands that have benefitted from their work include AT&T, Porsche, Reebok, Shell, Toyota, Best Buy, Coke, L’Oréal/Lancôme, and 7-Eleven.
The duo are engaging, smart and will bring the wow to your podcast. They don’t mince words, because they don’t have to: MaxMedia is an independently-owned, award-winning shop that allows them to call out the brands that are lacking and give a standing “O” to the brands that are authentically winning with consumers through innovative retail experiences that bridge online shopping with IRL.
Their honesty is refreshing; their ability to predict the future of retail is fascinating fodder for a business motivation podcast. Let’s set up the interview!
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