Hydration Entrepreneur

Liquid I.V. was founded by two former elite college athletes who were frustrated with chemical and sugar filled sports drinks that weren’t effectively hydrating them. So, they harassed the revolutionary science pioneered by the World Health Organization (WHO) to create their first product, Hydration Multiplier. Hydration Multiplier is a lemon-lime powder that is added to water to optimize it and enhance its benefits. The formulation uses a calculated ratio of nutrients that more directly hydrate cells, as much as three times faster than water alone.

Hydration Multiplier is used by several professional athletes, including New York Knicks guard Sasha Vujacic, ultra-marathoner Sally McRae, and pro surfer Jamie Mitchell.

Hydration Multiplier is available at a variety of top national retailers, including 7-Eleven, Whole Foods Market, GNC and Bed Bath & Beyond.

For every Hydration Multiplier sold, Liquid I.V. donates one to areas where severe dehydration is widespread (the company has donated nearly 50,000 servings of Liquid I.V. Hydration Multiplier to Haiti since 2015).

 

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