Guy Garcia (born in Los Angeles, California) is a journalist, novelist, and multimedia entrepreneur who specializes in multicultural consumerism and socio-economic trends. He is the author of The New Mainstream and The Decline of Men, and his work has been featured in Time, the New York Times, LA Times, Fortune, and Rolling Stone. Garcia is a consultant and president of Ethnifacts. Recognized for his studies of multicultural markets and mega-trends, he has appeared on NPR, ABC World News Tonight, CNBC, PBS, and New York One. His latest book, Swarm, was released in February 2017.
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