Luxury Real Estate Expert – Using Videos To Sell Billions of Dollars Worth Of Real Estate

Luxury Real Estate Expert – Using Videos To Sell Billions of Dollars Worth Of Real Estate

Ben Bacal is a leader in Southern California’s luxury real estate business. Selling over a billion dollars in residential real estate, he has carved his niche and driven prices in the most prominent neighborhoods in Los Angeles. He is known for his video marketing and his videos have gone viral around the world. He was recently voted Most Innovative Agent of the year by Inman News. He is the founder of Roofshoot, a new video-making app and platform for video-based real estate discovery.

Roofshoot is a new app (now in beta) that helps real estate agents create videos more easily. There is also a platform for users that will enable them to search videos by area and get a quick video overview of both listings and the neighborhood itself. Why do you think understanding video is so important to sales and marketing today?

We Chat About The Following:

What led you to decide to create a new startup when you already had a successful career in place?

How do you balance having then energy of growing a startup with your existing career?

What would you tell people who are thinking of a career in real estate?

What advice do you have as a founder of a tech company on attracting talent and getting traction for your product?

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