The Value of Google Result Positioning
How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.
In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.
The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
“Obviously, everyone knows that the #1 spot on Google is where you want to be- “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”
The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10thsees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%. As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.
| Google Result | Impressions | Percentage |
|---|---|---|
| 1 | 2,834,806 | 34.35% |
| 2 | 1,399,502 | 16.96% |
| 3 | 942,706 | 11.42% |
| 4 | 638,106 | 7.73% |
| 5 | 510,721 | 6.19% |
| 6 | 416,887 | 5.05% |
| 7 | 331,500 | 4.02% |
| 8 | 286,118 | 3.47% |
| 9 | 235,197 | 2.85% |
| 10 | 223,320 | 2.71% |
| 11 | 91,978 | 1.11% |
| 12 | 69,778 | 0.85% |
| 13 | 57,952 | 0.70% |
| 14 | 46,822 | 0.57% |
| 15 | 39,635 | 0.48% |
| 16 | 32,168 | 0.39% |
| 17 | 26,933 | 0.33% |
| 18 | 23,131 | 0.28% |
| 19 | 22,027 | 0.27% |
| 20 | 23,953 | 0.29% |
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