Gamestop is The Ultimate Place For Virtual Reality… Today we chat with Senior Director of Merchandising at GameStop – Yes, GameStop!
Eric works hard to maximize GameStop’s profitable market share by developing and supporting the organization’s merchandising strategy.
Eric has confessed he is game crazy. He has to be game crazy as he speculates he has purchased more games than anyone over his 20-year career. He has developed his expertise as a buyer by working with such notable brands as GameStop, Walmart, the entertainment giant Viacom, Hollywood Video, Blockbuster, and even in the fashion apparel business with The Limited and May Company.
Because of his work with Walmart and its $2.5B video game business, Eric was named in 2012 as “The 8th Most Powerful Person” in the video game industry by Kotaku magazine.
It goes without saying that video games are Eric’s specialty.
He is currently GameStop’s Senior Director of Merchandising and is responsible for creating the company’s merchandising strategy to include multiple and diverse gaming platforms for a diverse gaming customer base. He directs all lines of video game hardware, software, consumer electronics and mobile businesses.
It’s safe to say that he’s seen the latest trends and is on the cutting edge of product development. And most recently, that includes the latest virtual reality trends and products. Virtual Reality is Now Reality at GameStop. GameStop aims to be THE destination for Virtual Reality. www.gamestop.com
GameStop CEO Paul Raines believes that virtual reality will be big business in the years ahead. As a part of his comments at the recent April 2016 Investors’ Day conference, he said, “Analysts believe there could be 10 million VR users by the end of 2016, with hardware forecasts of $30 billion by 2020. GameStop is going to be the destination for VR.”
Virtual reality (VR) technology has become more and more accessible and recently mainstream. VR has been integrated into applications for travel, healthcare and education to socialmedia, film and video games. VR promises to change our relationship with what’s real, giving us otherwise impossible experiences and sensory escapades into the unknown. It will open up a new frontier in the industry for both developers and consumers.
GameStop works with the device’s creators to sell the headsets, as well as their games and accessories, in GameStop’s network of stores around the world. We are uniquely positioned to help sell their devices and bring them to the masses. We believe we have a great way to bring VR to the world and that is our 40 million member strong PowerUp Rewards loyalty program – who we know wants VR. GameStop can do for virtual reality what we did with the launches of the consoles: make it possible for people of all ages to enjoy the magic of gaming.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,900 stores across 14 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and ThinkGeek, www.thinkgeek.com, the premier retailer for the global geek community featuring exclusive and unique video game and pop culture products. In addition, our Technology Brands segment includes Simply Mac and Spring Mobile stores. Simply Mac, www.simplymac.com, operates 76 stores, selling the full line of Apple products, including laptops, tablets, and smartphones and offering Apple certified warranty and repair services. Spring Mobile, springmobile.com, sells post-paid AT&T services and wireless products through its 857 AT&T branded stores and offers pre-paid wireless services, devices and related accessories through its 71 Cricket branded stores in select markets in the U.S.
General information about GameStop Corp. can be obtained at the company’s corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.
Todd works in a variety of areas: emerging disruptive technologies and their implications/applications for training, learning, and operations; future environments for communication and collaboration; immersive technologies; interactive education; visualization and analytic’s.
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