Two entrepreneurs/co-founders of the startup, Motivo, just reinvented the walker. A design that went unchanged for over 70 years has finally been updated. That’s right: Gone are the days of hunching over a flimsy aluminum-tubed walker with awkwardly-added sliced-up tennis balls for glide assistance. www.motivolife.com
Jennifer Harris and her design partner, Jeremy Knopow, have made a mobility breakthrough for an aging generation.
You can see their innovation here:
A simple point here: The Motivo business is, for all intents and purposes, still a startup. And its first new product – the Tour, will see a market opportunity where we expect to see the Boomer care-giver population pay closer attention to their parents as they age – and, they’ll be seeking new and innovative solutions for better quality of life.
In addition to designing this recently-patented and game-changing product, Jennifer and Jeremy are also running the business and bringing the very first Motivo Tour off the production line now in October..
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For your show, Jeremy can take you and the listeners through the journey of problem identification, why updating a decades-old un-changed design was no easy task and what it’s like to bring a new innovation to a Boomer market, where caring for parents that need mobility assistance is such a big topic right now.
Why has this particular kind of product gone un-changed for so long? And, why now – what’s inspired you to make this redesign?
Can something as simple as a walker really restore a sense of dignity?
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