How to Become a Specifier Influencer (Without Sounding Like One)
If you’re in business development, here’s the reality: the people who actually decide what gets built, bought, and installed aren’t always the ones signing the check. They’re the specifiers. Architects. Engineers. Consultants. Energy managers. Procurement advisors. The quiet power brokers. If you can influence them, you don’t chase deals — deals start finding you. Let’s break this down in a practical, no-BS way. What is a “Specifier Influencer”? A specifier influencer is someone who shapes decisions before the RFP exists. They don’t just respond to projects — they define the standards, preferences, and assumptions that guide them. If you influence specifiers, you’re…
Read moreDetails
