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Why Data Center Infrastructure Is a Relationship Business (Not a Hardware Business) Data center infrastructure is one of the most relationship-driven industries in the world. Most people underestimate that. From the outside, it looks like a hardware business. Racks. Servers. Switchgear. Batteries. Cooling. Concrete. Steel. Fiber. Generators. But once you’re inside the industry, you realize something fast: This is…

Let’s clear something up. If someone hears “6% email open rate,” the default reaction is: “That’s low.” And if you’re selling software subscriptions or running a newsletter, that might be true. But I don’t operate in that world. I operate in large-scale energy infrastructure. We’re talking about projects like a 250-megawatt battery storage system. Depending on duration, interconnection costs,…

Some seasons feel like you’re juggling chainsaws while riding a unicycle… uphill… in the rain. You’ve got pressure at work. A thousand emails. New targets. New expectations. Maybe you’re stepping into a new business development role. Maybe marketing numbers aren’t where you want them. Maybe life outside of work decided to pile on too. And yet—you still have to…